{"id":11397,"date":"2026-02-25T08:09:17","date_gmt":"2026-02-25T08:09:17","guid":{"rendered":"https:\/\/sendbee.co.kr\/archive\/?p=11397"},"modified":"2026-02-26T01:16:21","modified_gmt":"2026-02-26T01:16:21","slug":"2026%eb%85%84-sns-%ec%9d%b4%eb%b2%a4%ed%8a%b8-%ea%b2%bd%ed%92%88-kpi-%ec%84%a4%ea%b3%84-%eb%b0%a9%eb%b2%95-%ec%a0%84%ed%99%98-%ec%a4%91%ec%8b%ac%ec%9d%98-%ec%84%a4%ea%b3%84-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/sendbee.co.kr\/archive\/2026%eb%85%84-sns-%ec%9d%b4%eb%b2%a4%ed%8a%b8-%ea%b2%bd%ed%92%88-kpi-%ec%84%a4%ea%b3%84-%eb%b0%a9%eb%b2%95-%ec%a0%84%ed%99%98-%ec%a4%91%ec%8b%ac%ec%9d%98-%ec%84%a4%ea%b3%84-%eb%b0%a9%eb%b2%95\/","title":{"rendered":"2026\ub144 SNS \uc774\ubca4\ud2b8 \uacbd\ud488 KPI \uc124\uacc4 \ubc29\ubc95 : \ucc38\uc5ec\uc728\uc774 \uc544\ub2cc \ub9e4\ucd9c\u00b7\ub9ac\ub4dc \uc804\ud658 \uc911\uc2ec \uc774\ubca4\ud2b8 \uc124\uacc4 \uac00\uc774\ub4dc"},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:17px\">\u201c<a href=\"https:\/\/sendbee.co.kr\/archive\/2025%eb%85%84-%ec%9d%b8%ec%8a%a4%ed%83%80%ea%b7%b8%eb%9e%a8-dm%ec%9c%bc%eb%a1%9c-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%bf%a0%ed%8f%b0-%eb%b0%9c%ec%86%a1%ed%95%a0-%ec%88%98-%ec%9e%88%eb%8b%a4\/\"><strong><span style=\"text-decoration: underline;\">SNS \uc774\ubca4\ud2b8 \uacbd\ud488<\/span><\/strong><\/a>\uae4c\uc9c0 \uc900\ube44 \ud588\ub294\ub370, \ub9e4\ucd9c\uc740 \uc65c \uc548 \uc624\ub97c\uae4c?\u201d<\/p>\n\n\n\n<p style=\"font-size:17px\">2026\ub144\uc5d0\ub3c4 SNS \uc774\ubca4\ud2b8\ub294 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec \uc804\ub7b5\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc5ec\uc804\ud788 \ub9ce\uc740 \uae30\uc5c5\uc774 \ub313\uae00 \uc218\u00b7\uc88b\uc544\uc694 \uc218 \uac19\uc740 \ucc38\uc5ec \uc9c0\ud45c\uc5d0\ub9cc \uc9d1\uc911\ud569\ub2c8\ub2e4. \ubb38\uc81c\ub294 \uc774 \uc9c0\ud45c\ub4e4\uc774 \uc2e4\uc81c \ub9e4\ucd9c\u00b7\ub9ac\ub4dc \uc804\ud658\uacfc \uc9c1\uacb0\ub418\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 2026\ub144 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0 \ub9de\ucdb0, \ucc38\uc5ec\uc728 \uc911\uc2ec\uc774 \uc544\ub2cc \u2018\uc804\ud658 \uc911\uc2ec SNS \uc774\ubca4\ud2b8 KPI \uc124\uacc4 \ubc29\ubc95\u2019\uc744 \ub2e8\uacc4\ubcc4\ub85c \uc815\ub9ac\ud569\ub2c8\ub2e4. \uc774\ucee4\uba38\uc2a4, B2B, SaaS, \uad50\uc721\uae30\uad00 \ub4f1 \ub2e4\uc591\ud55c \uc5c5\uc885\uc5d0\uc11c \ubc14\ub85c \uc801\uc6a9 \uac00\ub2a5\ud55c \uc2e4\ubb34 \uac00\uc774\ub4dc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/sendbee.co.kr\/event\/detail\/453?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=dm_guide&amp;utm_contemts=260225_02\"><img decoding=\"async\" src=\"https:\/\/s3-resource-sendbee-blog.s3.ap-northeast-2.amazonaws.com\/wp-content\/uploads\/2025\/11\/19084251\/%EC%84%BC%EB%93%9C%EB%B9%84-%EB%B0%94%EB%A1%9C%EA%B0%80%EA%B8%B0-1-1.png\" alt=\"\" class=\"wp-image-10638\" style=\"width:1200px;height:auto\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"gb-headline gb-headline-d8c24181 gb-headline-text\">\uc65c 2026\ub144\uc5d0\ub294 SNS \uc774\ubca4\ud2b8 KPI \uc124\uacc4\uac00 \ub354 \uc911\uc694\ud574\uc84c\uc744\uae4c?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ce0bfefb\"><img decoding=\"async\" class=\"gb-image gb-image-ce0bfefb\" src=\"https:\/\/s3-resource-sendbee-blog.s3.ap-northeast-2.amazonaws.com\/wp-content\/uploads\/2026\/02\/26005254\/SNS-%EC%9D%B4%EB%B2%A4%ED%8A%B8-KPI-%EC%84%A4%EA%B3%84-2.png\" alt=\"\" title=\"SNS \uc774\ubca4\ud2b8 KPI \uc124\uacc4 2\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:17px\">2026\ub144 \ub9c8\ucf00\ud305 \ud658\uacbd\uc758 \ud2b9\uc9d5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">\uc720\uae30\uc801 \ub3c4\ub2ec \uac10\uc18c<\/li>\n\n\n\n<li style=\"font-size:17px\">\uad11\uace0 \ub2e8\uac00 \uc0c1\uc2b9<\/li>\n\n\n\n<li style=\"font-size:17px\">\ub9ac\ub4dc \ud488\uc9c8 \uad00\ub9ac \uac15\ud654<\/li>\n\n\n\n<li style=\"font-size:17px\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub3c4\uad6c \ud655\uc0b0<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:17px\">\uc774\uc81c SNS \uc774\ubca4\ud2b8\ub294 \u201c\ucc38\uc5ec \ub9ce\uc774 \ub098\uc624\ub294 \ucf58\ud150\uce20\u201d\uac00 \uc544\ub2c8\ub77c ROI\ub97c \uc99d\uba85\ud574\uc57c \ud558\ub294 \ud37c\ud3ec\uba3c\uc2a4 \uc804\ub7b5\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud575\uc2ec \uc9c8\ubb38\uc740 \uc774\uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p style=\"font-size:17px\">\uc774\ubc88 SNS \uc774\ubca4\ud2b8\uac00 \ub9e4\ucd9c\uacfc \ub9ac\ub4dc\uc5d0 \uc5bc\ub9c8\ub098 \uae30\uc5ec\ud588\ub294\uac00?<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/sendbee.co.kr\/event\/detail\/461?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=customcontest&amp;utm_contemts=260225_02\"><img decoding=\"async\" src=\"https:\/\/s3-resource-sendbee-blog.s3.ap-northeast-2.amazonaws.com\/wp-content\/uploads\/2026\/01\/21015302\/%EC%BB%A4%EC%8A%A4%ED%85%80-%EC%BD%98%ED%85%8C%EC%8A%A4%ED%8A%B8-pc-%EB%B0%B0%EB%84%88-3.png\" alt=\"\" class=\"wp-image-11192\" style=\"width:1200px;height:auto\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"gb-headline gb-headline-073f6c2b gb-headline-text\">SNS \uc774\ubca4\ud2b8 \uae30\ud68d \uc124\uacc4 4\ub2e8\uacc4 \ud504\ub808\uc784\uc6cc\ud06c<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/s3-resource-sendbee-blog.s3.ap-northeast-2.amazonaws.com\/wp-content\/uploads\/2026\/02\/26005714\/SNS-%EC%9D%B4%EB%B2%A4%ED%8A%B8-KPI-%EC%84%A4%EA%B3%84-3.png\" alt=\"\" class=\"wp-image-11401\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"gb-headline gb-headline-1f1e4fcc gb-headline-text\"><strong>STEP 1. \ubaa9\ud45c \uc815\uc758 (Goal Setting)<\/strong><\/h3>\n\n\n\n<p style=\"font-size:17px\">\uc774\ubca4\ud2b8 \uc124\uacc4\uc5d0\uc11c \uac00\uc7a5 \uba3c\uc800 \ud574\uc57c \ud560 \uc77c\uc740 \ubaa9\uc801\uc744 \ud558\ub098\ub85c \uace0\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\" style=\"font-size:17px\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\uc774\ubca4\ud2b8 \ubaa9\uc801<\/th><th class=\"has-text-align-center\" data-align=\"center\">\ud575\uc2ec KPI<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\uc778\uc9c0\ub3c4 \ud655\ub300<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ub3c4\ub2ec\uc218, \uc2e0\uaddc \uc720\uc785<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\ub9ac\ub4dc \ud655\ubcf4<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uc774\uba54\uc77c\/\uc5f0\ub77d\ucc98 \uc218\uc9d1 \uc218<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\ub9e4\ucd9c \uc804\ud658<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uad6c\ub9e4 \uc218, \ucfe0\ud3f0 \uc0ac\uc6a9\ub960<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\uc7ac\ubc29\ubb38 \uc720\ub3c4<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uc7ac\uad6c\ub9e4\uc728<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">UGC \ud655\ubcf4<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uc0dd\uc131 \ucf58\ud150\uce20 \uc218<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p style=\"font-size:17px\">\u26a0 KPI\ub294 \u201c\ubaa9\ud45c\u201d\uc5d0\uc11c \uacb0\uc815\ub429\ub2c8\ub2e4. \ubaa9\ud45c \uc5c6\uc774 \uc9c0\ud45c\ub97c \uc815\ud558\uba74 100% \uc2e4\ud328\ud569\ub2c8\ub2e4. \ub610\ud55c, \ud558\ub098\uc758 SNS \uc774\ubca4\ud2b8\uc5d0 \uc5ec\ub7ec \ubaa9\ud45c\ub97c \ub123\uc73c\uba74 KPI\uac00 \ubd84\uc0b0\ub418\uc5b4 \uc131\uacfc \ubd84\uc11d\uc774 \ubd88\uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"gb-headline gb-headline-dc702559 gb-headline-text\"><strong>STEP 2. \ud37c\ub110 \uad6c\uc870 \uc124\uacc4 (Funnel Design)<\/strong><\/h3>\n\n\n\n<p style=\"font-size:17px\">SNS \uc774\ubca4\ud2b8\ub294 \ucd5c\uc18c 3\ub2e8\uacc4 \ud37c\ub110\ub85c \ub098\ub220\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>POINT ) <\/strong>\ud37c\ub110 \uc124\uacc4\ub780, \uc774\ubca4\ud2b8 \ucc38\uc5ec \uacfc\uc815\uc744 \uace0\uac1d \uc5ec\uc815 \uae30\uc900\uc73c\ub85c \ub2e8\uacc4\ud654\ud558\uace0, \uac01 \ub2e8\uacc4\uc5d0\uc11c \uce21\uc815\ud574\uc57c \ud560 KPI\ub97c \uad6c\uc870\ud654\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ud37c\ub110\uc740 \uae30\ubcf8\uc801\uc73c\ub85c \ub2e4\uc74c \ud750\ub984\uc744 \ub530\ub985\ub2c8\ub2e4. \uc778\uc9c0 \u2192 \uad00\uc2ec \u2192 \ud589\ub3d9 \u2192 \uc804\ud658\uc758 \uad6c\uc870\ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud558\uac8c \ub313\uae00 \uc218\ub9cc \ubcf4\uace0 \uc131\uacf5 \uc5ec\ubd80\ub97c \ud310\ub2e8\ud558\uae30 \ubcf4\ub2e4\ub294 \uc2e4\uc81c\ub85c \uc804\ud658 \ub2e8\uacc4\uc5d0\uc11c \uc131\uacfc\uac00 \uacb0\uc815\ub429\ub2c8\ub2e4. <\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\" style=\"font-size:17px\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\ud37c\ub110 \ub2e8\uacc4<\/th><th class=\"has-text-align-center\" data-align=\"center\">\ub2e8\uacc4 \ubaa9\uc801<\/th><th class=\"has-text-align-center\" data-align=\"center\">\uc8fc\uc694 KPI<\/th><th class=\"has-text-align-center\" data-align=\"center\">\ubb38\uc81c \ubc1c\uc0dd \uc2dc \ud574\uc11d<\/th><th class=\"has-text-align-center\" data-align=\"center\">\uac1c\uc120 \ubc29\ud5a5<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">1\ub2e8\uacc4: \uc778\uc9c0 (Reach)<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ucd5c\ub300\ud55c \ub9ce\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub178\ucd9c<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ub3c4\ub2ec\uc218, \ub178\ucd9c\uc218, \uc870\ud68c\uc218<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ub3c4\ub2ec \ub0ae\uc74c \u2192 \ud0c0\uac9f\ud305 \ubb38\uc81c\ub3c4\ub2ec \ub192\uc9c0\ub9cc \ucc38\uc5ec \ub0ae\uc74c \u2192 \ucf58\ud150\uce20 \ub9e4\ub825 \ubd80\uc871<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uad11\uace0 \ud0c0\uac9f \uc7ac\uc124\uc815\ucf58\ud150\uce20 \uba54\uc2dc\uc9c0 \uac1c\uc120<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2\ub2e8\uacc4: \ucc38\uc5ec (Engagement)<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9 \uc720\ub3c4<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ucc38\uc5ec\uc728, \ub313\uae00 \uc218, \uc800\uc7a5\/\uacf5\uc720\uc728, \ud074\ub9ad\ub960(CTR)<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ucc38\uc5ec\uc728 \ub0ae\uc74c \u2192 \uc774\ubca4\ud2b8 \uad6c\uc870 \ubb38\uc81c\ucc38\uc5ec \ub192\uc9c0\ub9cc \ud074\ub9ad \ub0ae\uc74c \u2192 CTA \uc57d\ud568<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uc774\ubca4\ud2b8 \ucc38\uc5ec \ubc29\uc2dd \ub2e8\uc21c\ud654CTA \uba85\ud655\ud654<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">3\ub2e8\uacc4: \uc804\ud658 (Conversion)<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ub9e4\ucd9c\u00b7\ub9ac\ub4dc \ud655\ubcf4<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ub79c\ub529 \uc804\ud658\uc728, \ucfe0\ud3f0 \ub2e4\uc6b4\ub85c\ub4dc\uc728, \uad6c\ub9e4 \uc804\ud658\uc728, \uac1d\ub2e8\uac00, \ub9e4\ucd9c<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ucc38\uc5ec \ub192\uc9c0\ub9cc \uad6c\ub9e4 \ub0ae\uc74c \u2192 SNS \uc774\ubca4\ud2b8 \uacbd\ud488 \uad6c\uc870 \ubb38\uc81c \ub610\ub294 \ub79c\ub529 \ud398\uc774\uc9c0 \ubb38\uc81c<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uc804\ud658 \uc720\ub3c4\ud615 \uacbd\ud488 \uc124\uacc4\ub79c\ub529 UX \uac1c\uc120<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">4\ub2e8\uacc4: \ud655\uc7a5 (Post-Conversion)<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uc7ac\uad6c\ub9e4 \ubc0f \uc7a5\uae30 \uace0\uac1d\ud654<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uc7ac\uad6c\ub9e4\uc728, \ub9ac\ud0c0\uac9f\ud305 \uc804\ud658\uc728, CRM \uc804\ud658\uc728, LTV<\/td><td class=\"has-text-align-center\" data-align=\"center\">1\ud68c \uad6c\ub9e4 \ud6c4 \uc7ac\uad6c\ub9e4 \uc5c6\uc74c \u2192 \ud6c4\uc18d \ub9c8\ucf00\ud305 \ubd80\uc7ac<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\ud6c4\uc18d \ud504\ub85c\ubaa8\uc158 \uc124\uacc4<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"gb-headline gb-headline-b8802170 gb-headline-text\"><strong>\u2460 \ub178\ucd9c \ub2e8\uacc4 KPI<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">\ub3c4\ub2ec\uc218<\/li>\n\n\n\n<li style=\"font-size:17px\">\ub178\ucd9c\uc218<\/li>\n\n\n\n<li style=\"font-size:17px\">\ucf58\ud150\uce20 \uc870\ud68c\uc218<\/li>\n<\/ul>\n\n\n\n<h4 class=\"gb-headline gb-headline-ebb91f61 gb-headline-text\"><strong>\u2461 \ucc38\uc5ec \ub2e8\uacc4 KPI<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">\ucc38\uc5ec\uc728 (\ucc38\uc5ec\uc790 \u00f7 \ub3c4\ub2ec\uc218)<\/li>\n\n\n\n<li style=\"font-size:17px\">\ub313\uae00 \ube44\uc728<\/li>\n\n\n\n<li style=\"font-size:17px\">\uc800\uc7a5\/\uacf5\uc720\uc728<\/li>\n<\/ul>\n\n\n\n<h4 class=\"gb-headline gb-headline-ceacbf5b gb-headline-text\"><strong>\u2462 \uc804\ud658 \ub2e8\uacc4 KPI (\uac00\uc7a5 \uc911\uc694)<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">\ub79c\ub529 \ud398\uc774\uc9c0 \ud074\ub9ad\ub960(CTR)<\/li>\n\n\n\n<li style=\"font-size:17px\">\ucfe0\ud3f0 \ub2e4\uc6b4\ub85c\ub4dc\uc728<\/li>\n\n\n\n<li style=\"font-size:17px\">\uad6c\ub9e4 \uc804\ud658\uc728<\/li>\n\n\n\n<li style=\"font-size:17px\">\uac1d\ub2e8\uac00<\/li>\n\n\n\n<li style=\"font-size:17px\">\ucd5c\uc885 \ub9e4\ucd9c<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:17px\">\ud83d\udc49 \uc0c1\uc704 \ub178\ucd9c\ub418\ub294 \u201cSNS \uc774\ubca4\ud2b8 \uc124\uacc4 \ubc29\ubc95\u201d \ucf58\ud150\uce20\uc758 \uacf5\ud1b5\uc810\uc740 \ubc18\ub4dc\uc2dc \uc804\ud658 KPI\ub97c \ud3ec\ud568\ud55c\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"gb-headline gb-headline-44980812 gb-headline-text\"><strong>STEP 3. \ube44\uc6a9 \ubc0f \uc218\uc775 \uad6c\uc870 \uc124\uacc4 (ROI Design)<\/strong><\/h3>\n\n\n\n<p style=\"font-size:17px\">SNS \uc774\ubca4\ud2b8\ub97c \uc9c4\ud589\ud560 \ub54c \uc911\uc694\ud55c \ubd80\ubd84\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-b5359042 gb-headline-text\"><strong>\u2714 \ucd1d \ube44\uc6a9 \uacc4\uc0b0 \ud56d\ubaa9<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">SNS \uc774\ubca4\ud2b8 \uacbd\ud488 \ube44\uc6a9<\/li>\n\n\n\n<li style=\"font-size:17px\">\uad11\uace0 \uc9d1\ud589\ube44<\/li>\n\n\n\n<li style=\"font-size:17px\">\uc6b4\uc601 \uc778\uac74\ube44<\/li>\n\n\n\n<li style=\"font-size:17px\">\ubc1c\uc1a1 \ube44\uc6a9<\/li>\n\n\n\n<li style=\"font-size:17px\">\ud234 \uc0ac\uc6a9\ub8cc<\/li>\n<\/ul>\n\n\n\n<h4 class=\"gb-headline gb-headline-d2a4707e gb-headline-text\"><strong>\u2714 ROI \uacf5\uc2dd<\/strong><\/h4>\n\n\n\n<p style=\"font-size:17px\">ROI = (\uc774\ubca4\ud2b8 \ub9e4\ucd9c \u2013 \ucd1d \ube44\uc6a9) \u00f7 \ucd1d \ube44\uc6a9<\/p>\n\n\n\n<p style=\"font-size:17px\">\uc774 \ub2e8\uacc4\ub97c \ud3ec\ud568\ud574\uc57c \uc9c4\uc9dc \u201cKPI \uc124\uacc4\u201d\uc785\ub2c8\ub2e4. \uc774\uac8c \ube60\uc9c0\uba74 \ub2e8\uc21c \ucc38\uc5ec \ubd84\uc11d\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"gb-headline gb-headline-d7c0e98d gb-headline-text\"><strong>STEP 4. \uc774\ubca4\ud2b8 \uc774\ud6c4 \uc804\ud658 \ud655\uc7a5 \uc124\uacc4 (Post-Conversion Design)<\/strong><\/h3>\n\n\n\n<p style=\"font-size:17px\">\ub300\ubd80\ubd84\uc758 SNS \uc774\ubca4\ud2b8\ub294 \uc5ec\uae30\uc11c \uc2e4\ud328\ud569\ub2c8\ub2e4. \uc774\ubca4\ud2b8\ub294 \u201c\ub05d\ub098\ub294 \uac83\u201d\uc774 \uc544\ub2c8\ub77c \ub370\uc774\ud130 \ud655\ubcf4\uc758 \uc2dc\uc791\uc810\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-f1ecbae9 gb-headline-text\"><strong>\u2714 \ubc18\ub4dc\uc2dc \uc124\uacc4\ud574\uc57c \ud560 \uac83<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">\ucc38\uc5ec\uc790 \uc138\uadf8\uba3c\ud2b8 \uc800\uc7a5<\/li>\n\n\n\n<li style=\"font-size:17px\">\ub9ac\ud0c0\uac9f\ud305 \uad11\uace0<\/li>\n\n\n\n<li style=\"font-size:17px\">\ud6c4\uc18d \ud504\ub85c\ubaa8\uc158<\/li>\n\n\n\n<li style=\"font-size:17px\">CRM \uc5f0\ub3d9<\/li>\n\n\n\n<li style=\"font-size:17px\">\uc7ac\uad6c\ub9e4 \uc720\ub3c4 \ucea0\ud398\uc778<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:17px\">2026\ub144 SNS \uc774\ubca4\ud2b8\ub294 \u201c\uc774\ubca4\ud2b8 \uc131\uacfc\u201d\uac00 \uc544\ub2c8\ub77c N\u201c\uc774\ubca4\ud2b8 \uc774\ud6c4 \ud655\uc7a5 \uc131\uacfc\u201d\uac00 \uc9c4\uc9dc KPI\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/sendbee.co.kr\/goods\/goodsList?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=goods&amp;utm_contemts=260225_02\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3-resource-sendbee-blog.s3.ap-northeast-2.amazonaws.com\/wp-content\/uploads\/2025\/10\/15045914\/%EC%84%BC%EB%93%9C%EB%B9%84-%EB%B0%9C%EC%86%A1%EB%B0%A9%EC%8B%9D.png\" alt=\"\" class=\"wp-image-10242\" style=\"width:1200px;height:auto\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"gb-headline gb-headline-9be7e6aa gb-headline-text\">SNS \uc774\ubca4\ud2b8 \uacbd\ud488\uc774 KPI\ub97c \uacb0\uc815\ud55c\ub2e4<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/s3-resource-sendbee-blog.s3.ap-northeast-2.amazonaws.com\/wp-content\/uploads\/2026\/02\/26005350\/SNS-%EC%9D%B4%EB%B2%A4%ED%8A%B8-KPI-%EC%84%A4%EA%B3%84-4.png\" alt=\"SNS \uc774\ubca4\ud2b8 \uacbd\ud488 KPI \uc124\uacc4\" class=\"wp-image-11400\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p style=\"font-size:17px\">\uadf8\ub807\ub2e4\uba74, SNS \uc774\ubca4\ud2b8 \uacbd\ud488\uc744 \uc88b\uace0 \ube44\uc2f8\uac8c \ud558\uba74 \uc131\uacfc\uac00 \ub354 \uc88b\uc544\uc9c8\uae4c?<\/p>\n<\/blockquote>\n\n\n\n<p style=\"font-size:17px\">\uc815\ub2f5\uc740 \u201c\uac00\uaca9\u201d\uc774 \uc544\ub2c8\ub77c \ud0c0\uac9f \uc801\ud569\uc131\uc785\ub2c8\ub2e4. SNS \uc774\ubca4\ud2b8\uc758 \ubaa9\uc801\uc774 \ub9e4\ucd9c \ub610\ub294 \ub9ac\ub4dc \uc804\ud658\uc774\ub77c\uba74, \uacbd\ud488\uc740 \ub2e8\uc21c\ud788 \ucc38\uc5ec\ub97c \ub298\ub9ac\ub294 \ub3c4\uad6c\uac00 \uc544\ub2c8\ub77c \uc804\ud658 \uad6c\uc870\ub97c \uc124\uacc4\ud558\ub294 \uc7a5\uce58\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"gb-headline gb-headline-8d99eba3 gb-headline-text\"><strong>\uc804\ud658 \uc911\uc2ec SNS \uc774\ubca4\ud2b8 \uacbd\ud488<\/strong><\/h3>\n\n\n\n<p style=\"font-size:17px\">KPI \uc911\uc2ec \uc774\ubca4\ud2b8 \uc124\uacc4\uc5d0\uc11c\ub294 \uacbd\ud488\uc774 \uad6c\ub9e4 \ud589\ub3d9\uc744 \uc720\ub3c4\ud558\ub294 \uad6c\uc870\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-0a0b0830 gb-headline-text\"><strong>\uacbd\ud488 \uc124\uacc4 \uc2dc \ubc18\ub4dc\uc2dc \uace0\ub824\ud574\uc57c \ud560 4\uac00\uc9c0<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\"><strong>\ud0c0\uac9f \uc801\ud569\uc131<\/strong> : \uc6b0\ub9ac \uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \uc6d0\ud558\ub294\uac00?<\/li>\n\n\n\n<li style=\"font-size:17px\"><strong>\uc804\ud658 \uc720\ub3c4\uc131<\/strong> : \uc774 \uacbd\ud488\uc774 \uad6c\ub9e4 \ud589\ub3d9\uc744 \ucd09\uc9c4\ud558\ub294\uac00?<\/li>\n\n\n\n<li style=\"font-size:17px\"><strong>\uc0ac\uc6a9 \uc870\uac74<\/strong> : \uac1d\ub2e8\uac00\ub97c \uc62c\ub9b4 \uc218 \uc788\ub294 \uc870\uac74\uc774 \uc788\ub294\uac00?<\/li>\n\n\n\n<li style=\"font-size:17px\"><strong>ROI \uad6c\uc870<\/strong> : \uacbd\ud488 \ube44\uc6a9\uc774 \ub9e4\ucd9c\ub85c \ud68c\uc218 \uac00\ub2a5\ud55c\uac00? <\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"gb-headline gb-headline-19b61513 gb-headline-text\"><strong>SNS \uc774\ubca4\ud2b8 \uacbd\ud488 \ucd94\ucc9c<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\" style=\"font-size:17px\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\uacbd\ud488 \uc720\ud615<\/th><th class=\"has-text-align-center\" data-align=\"center\">\ucd94\ucc9c \uc0c1\ud669<\/th><th class=\"has-text-align-center\" data-align=\"center\">\uc804\ud658 \uad6c\uc870<\/th><th class=\"has-text-align-center\" data-align=\"center\">\ud575\uc2ec KPI<\/th><th class=\"has-text-align-center\" data-align=\"center\">\uc7a5\uc810<\/th><th class=\"has-text-align-center\" data-align=\"center\">\uc8fc\uc758\ud560 \uc810<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\uc790\uc0ac \uc0c1\ud488 \ud560\uc778 \ucfe0\ud3f0<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\uc989\uac01\uc801\uc778 \ub9e4\ucd9c \uc804\ud658\uc774 \ubaa9\ud45c\uc77c \ub54c<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ucfe0\ud3f0 \u2192 \uad6c\ub9e4 \uc720\ub3c4 \u2192 \uac1d\ub2e8\uac00 \uc0c1\uc2b9<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ucfe0\ud3f0 \uc0ac\uc6a9\ub960\uad6c\ub9e4 \uc804\ud658\uc728\uac1d\ub2e8\uac00(AOV)\ub9e4\ucd9c<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ub9e4\ucd9c \uc9c1\uacb0ROI \uacc4\uc0b0 \uc6a9\uc774<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ud560\uc778\uc728 \uacfc\ub3c4 \uc2dc \ub9c8\uc9c4 \uac10\uc18c<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\ubaa8\ubc14\uc77c \ucfe0\ud3f0 (\uae30\ud504\ud2f0\ucf58)<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\ub2e4\uc218 \ub2f9\ucca8 \/ \ucc38\uc5ec \ud655\uc7a5\uc774 \ud544\uc694\ud560 \ub54c\uc124\ubb38\u00b7UGC \uc774\ubca4\ud2b8 \ubcf4\uc0c1\uc6a9<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ubaa8\ubc14\uc77c \ucfe0\ud3f0 \uc9c0\uae09 \u2192 \ud589\ub3d9 \uc644\ub8cc \uc720\ub3c4 \u2192 \ud6c4\uc18d CTA \uc5f0\uacb0<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ubc1c\uc1a1 \uc131\uacf5\ub960\ud589\ub3d9 \uc644\ub8cc\uc728\ub9ac\ub4dc \uc218\uc9d1 \uc218CPL<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uc989\uc2dc \uc9c0\uae09 \uac00\ub2a5\ubc30\uc1a1 \ub9ac\uc2a4\ud06c \uc5c6\uc74c\uc6b4\uc601 \uc790\ub3d9\ud654 \uac00\ub2a5<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ube0c\ub79c\ub4dc\uc640 \ubb34\uad00\ud55c \uc0c1\ud488 \uc120\ud0dd \uc2dc \ud0c0\uac9f \uc65c\uace1<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\uc7ac\uad6c\ub9e4 \uc720\ub3c4 \ud3ec\uc778\ud2b8<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\uc7ac\ubc29\ubb38\u00b7LTV \uc0c1\uc2b9\uc774 \ubaa9\ud45c\uc77c \ub54c<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ucc38\uc5ec \u2192 \ud3ec\uc778\ud2b8 \uc9c0\uae09 \u2192 \ub2e4\uc74c \uad6c\ub9e4 \uc720\ub3c4<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uc7ac\uad6c\ub9e4\uc728\ub9ac\ud150\uc158\uc728LTV<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uc7a5\uae30 \ub9e4\ucd9c \ud655\ubcf4\ucda9\uc131\ub3c4 \uac15\ud654<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uc0ac\uc6a9 \uae30\ud55c \ubbf8\uc124\uc815 \uc2dc \uc804\ud658 \uc9c0\uc5f0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"gb-headline gb-headline-544e59b5 gb-headline-text\"><strong>KPI \ubaa9\ud45c\ubcc4 SNS \uc774\ubca4\ud2b8 \uacbd\ud488 \uc120\ud0dd \uac00\uc774\ub4dc<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\" style=\"font-size:17px\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">KPI \ubaa9\ud45c<\/th><th class=\"has-text-align-center\" data-align=\"center\">\ucd94\ucc9c \uacbd\ud488<\/th><th class=\"has-text-align-center\" data-align=\"center\">\uc774\uc720<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\ub2e8\uae30 \ub9e4\ucd9c \uc0c1\uc2b9<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uc790\uc0ac \ud560\uc778 \ucfe0\ud3f0<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uc989\uc2dc \uad6c\ub9e4 \uc804\ud658 \uac00\ub2a5<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\ub9ac\ub4dc \ud655\ubcf4 + \ucc38\uc5ec \ud655\uc7a5<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ubaa8\ubc14\uc77c \ucfe0\ud3f0<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ucc38\uc5ec \ud5c8\ub4e4 \ub0ae\uc74c + \uc6b4\uc601 \ud6a8\uc728<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\uc7ac\uad6c\ub9e4 \ubc0f \uc7a5\uae30 \uace0\uac1d\ud654<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ud3ec\uc778\ud2b8\/\ud06c\ub808\ub527<\/td><td class=\"has-text-align-center\" data-align=\"center\">LTV \uc911\uc2ec \uc804\ub7b5\uc5d0 \uc801\ud569<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sendbee.co.kr\/goods\/goodsMulti?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=bchoice&amp;utm_contemts=260225_02\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3-resource-sendbee-blog.s3.ap-northeast-2.amazonaws.com\/wp-content\/uploads\/2026\/02\/26011208\/%EC%BB%A4%ED%94%BC-%EC%84%A0%ED%83%9D%ED%98%95%EC%BF%A0%ED%8F%B0.png\" alt=\"\" class=\"wp-image-11406\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"gb-headline gb-headline-d216bbc1 gb-headline-text\">2026\ub144 SNS \uc774\ubca4\ud2b8 \uc124\uacc4 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/s3-resource-sendbee-blog.s3.ap-northeast-2.amazonaws.com\/wp-content\/uploads\/2026\/02\/26005832\/SNS-%EC%9D%B4%EB%B2%A4%ED%8A%B8-KPI-%EC%84%A4%EA%B3%84-5.png\" alt=\"\" class=\"wp-image-11402\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"gb-headline gb-headline-929541e2 gb-headline-text\"><strong>\ud83d\udfe2 1\ub2e8\uacc4: \uc804\ub7b5 \uc124\uc815 (Strategy)<\/strong><\/h4>\n\n\n\n<h5 class=\"gb-headline gb-headline-54050443 gb-headline-text\"><strong>\u2705 \uc774\ubca4\ud2b8 \ubaa9\uc801\uc740 1\uac1c\uc778\uac00?<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">\u2610 \ub9e4\ucd9c \uc804\ud658<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \ub9ac\ub4dc \ud655\ubcf4<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \uc7ac\uad6c\ub9e4 \uc720\ub3c4<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \uc778\uc9c0\ub3c4 \ud655\ub300<\/li>\n<\/ul>\n\n\n\n<h5 class=\"gb-headline gb-headline-4361f19f gb-headline-text\"><strong>\u2705 \uc804\ud658 KPI\uc5d0 \uc22b\uc790\uac00 \uc124\uc815\ub418\uc5b4 \uc788\ub294\uac00?<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">\u2610 \uad6c\ub9e4 \uc804\ud658\uc728 \ubaa9\ud45c ___%<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \ucfe0\ud3f0 \uc0ac\uc6a9\ub960 \ubaa9\ud45c ___%<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 CPL \ubaa9\ud45c ___\uc6d0<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 ROI \ubaa9\ud45c ___%<\/li>\n<\/ul>\n\n\n\n<h4 class=\"gb-headline gb-headline-fa83231c gb-headline-text\"><strong>\ud83d\udfe1 2\ub2e8\uacc4: \ucd94\uc801 \uad6c\uc870 \uc124\uacc4 (Tracking)<\/strong><\/h4>\n\n\n\n<h5 class=\"gb-headline gb-headline-eab55be0 gb-headline-text\"><strong>\u2705 UTM \ud30c\ub77c\ubbf8\ud130\uac00 \uc124\uc815\ub418\uc5b4 \uc788\ub294\uac00?<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">\u2610 utm_source<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 utm_medium<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 utm_campaign<\/li>\n<\/ul>\n\n\n\n<h5 class=\"gb-headline gb-headline-574583cb gb-headline-text\"><strong>\u2705 \uc804\uc6a9 \ucfe0\ud3f0 \ucf54\ub4dc\uac00 \ubd84\ub9ac\ub418\uc5b4 \uc788\ub294\uac00?<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">\u2610 \uc774\ubca4\ud2b8 \uc804\uc6a9 \ucf54\ub4dc \ubc1c\uae09<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \uc77c\ubc18 \ud504\ub85c\ubaa8\uc158 \ucf54\ub4dc\uc640 \uad6c\ubd84<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:17px\">\ud83d\udccc \ucf54\ub4dc\uac00 \uc11e\uc774\uba74 ROI \uacc4\uc0b0\uc774 \uc65c\uace1\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h5 class=\"gb-headline gb-headline-8731af9b gb-headline-text\"><strong>\u2705 \ub79c\ub529 \ud398\uc774\uc9c0 \uc804\ud658 \ucd94\uc801\uc774 \uc124\uc815\ub418\uc5b4 \uc788\ub294\uac00?<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">\u2610 GA \uc804\ud658 \uc774\ubca4\ud2b8 \uc124\uc815<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \ud53d\uc140 \uc124\uce58 \uc644\ub8cc<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \uad6c\ub9e4 \ucd94\uc801 \uac00\ub2a5<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:17px\">\ud83d\udccc \uc804\ud658 \ucd94\uc801\uc774 \ube60\uc9c0\uba74 \ud37c\ub110 \ubd84\uc11d\uc774 \ubd88\uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-7b956679 gb-headline-text\"><strong>\ud83d\udd35 3\ub2e8\uacc4: \uc804\ud658 \uc124\uacc4 (Conversion Design)<\/strong><\/h4>\n\n\n\n<h5 class=\"gb-headline gb-headline-630eecb8 gb-headline-text\"><strong>\u2705 SNS \uc774\ubca4\ud2b8 \uacbd\ud488\uc774 \ud0c0\uac9f\uacfc \uc77c\uce58\ud558\ub294\uac00?<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">\u2610 \uc790\uc0ac \uc81c\ud488 \uad00\ub828 \ub9ac\uc6cc\ub4dc<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \uc0ac\uc6a9 \uc870\uac74\uc774 \uc788\ub294 \ucfe0\ud3f0<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \uac1d\ub2e8\uac00 \uc0c1\uc2b9 \uad6c\uc870<\/li>\n<\/ul>\n\n\n\n<h5 class=\"gb-headline gb-headline-b366e0e6 gb-headline-text\"><strong>\u2705 \uc0ac\uc6a9 \uae30\ud55c\uc774 \uc124\uc815\ub418\uc5b4 \uc788\ub294\uac00?<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">\u2610 7\uc77c \/ 14\uc77c \uc81c\ud55c<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \uc7ac\ubc29\ubb38 \uc720\ub3c4 \uad6c\uc870<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:17px\">\ud83d\udccc \uae30\ud55c\uc774 \uc5c6\uc73c\uba74 \uc804\ud658 \uc18d\ub3c4\uac00 \ub5a8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-5f52efb9 gb-headline-text\"><strong>\ud83d\udfe3 4\ub2e8\uacc4: \uc774\ubca4\ud2b8 \uc774\ud6c4 \ud655\uc7a5 \uc124\uacc4 (Post-Event)<\/strong><\/h4>\n\n\n\n<h5 class=\"gb-headline gb-headline-fdd3c858 gb-headline-text\"><strong>\u2705 \ucc38\uc5ec\uc790 \uc138\uadf8\uba3c\ud2b8\uac00 \uc800\uc7a5\ub418\ub294\uac00?<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">\u2610 \ub313\uae00 \ucc38\uc5ec\uc790<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \ud074\ub9ad\uc790<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \ucfe0\ud3f0 \ub2e4\uc6b4\ub85c\ub4dc\uc790<\/li>\n<\/ul>\n\n\n\n<h5 class=\"gb-headline gb-headline-6bcdab5c gb-headline-text\"><strong>\u2705 \ub9ac\ud0c0\uac9f\ud305 \uacc4\ud68d\uc774 \uc900\ube44\ub418\uc5b4 \uc788\ub294\uac00?<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">\u2610 \ucfe0\ud3f0 \ubbf8\uc0ac\uc6a9\uc790 \uad11\uace0<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \uc7a5\ubc14\uad6c\ub2c8 \uc774\ud0c8\uc790 \uad11\uace0<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \ucc38\uc5ec\uc790 \uc804\uc6a9 \ucd94\uac00 \ud61c\ud0dd<\/li>\n<\/ul>\n\n\n\n<h5 class=\"gb-headline gb-headline-f67a1978 gb-headline-text\"><strong>\u2705 \ucd1d \ube44\uc6a9\uc744 \ubaa8\ub450 \ud3ec\ud568\ud588\ub294\uac00?<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">\u2610 \uacbd\ud488 \ube44\uc6a9<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \uad11\uace0\ube44<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \uc778\uac74\ube44<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \ubc1c\uc1a1 \ube44\uc6a9<\/li>\n\n\n\n<li style=\"font-size:17px\">\u2610 \ud234 \uc0ac\uc6a9\ub8cc<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:17px\">\ud83d\udccc ROI = (\uc774\ubca4\ud2b8 \ub9e4\ucd9c \u2013 \ucd1d \ube44\uc6a9) \u00f7 \ucd1d \ube44\uc6a9<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:17px\">2026\ub144 SNS \uc774\ubca4\ud2b8\uc758 \ud575\uc2ec\uc740 \ub2e8\uc21c\ud569\ub2c8\ub2e4. \ub313\uae00 \uc218\uac00 \uc544\ub2c8\ub77c \ub9e4\ucd9c, \uc88b\uc544\uc694 \uc218\uac00 \uc544\ub2c8\ub77c \uc804\ud658\uc728\uc785\ub2c8\ub2e4. \ub9ce\uc740 \ube0c\ub79c\ub4dc\uac00 \uc5ec\uc804\ud788 \u201c\ucc38\uc5ec \ub9ce\uc774 \ub098\uc628 \uc774\ubca4\ud2b8\u201d\ub97c \uc131\uacf5\uc73c\ub85c \ud310\ub2e8\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc9c4\uc9dc \uc131\uacf5\uc740 \ub2e4\uc74c \uc9c8\ubb38\uc5d0 \ub2f5\ud560 \uc218 \uc788\uc744 \ub54c \uc644\uc131\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">\uc774\ubc88 SNS \uc774\ubca4\ud2b8\uac00 \uc2e4\uc81c \ub9e4\ucd9c\uc5d0 \uc5bc\ub9c8\ub098 \uae30\uc5ec\ud588\ub294\uac00?<\/li>\n\n\n\n<li style=\"font-size:17px\">\uba87 \uac74\uc758 \ub9ac\ub4dc\ub97c \ud655\ubcf4\ud588\uace0, \uadf8 \uc911 \uc5bc\ub9c8\ub098 \uc804\ud658\ub418\uc5c8\ub294\uac00?<\/li>\n\n\n\n<li style=\"font-size:17px\">\uacbd\ud488 \ube44\uc6a9\uc744 \ud3ec\ud568\ud55c ROI\ub294 \uc5bc\ub9c8\uc778\uac00?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:17px\">2026\ub144\uc5d0\ub294 \u201c\uc7ac\ubbf8\uc788\ub294 \uc774\ubca4\ud2b8\u201d\ubcf4\ub2e4 \uc131\uacfc\ub97c \uc124\uba85\ud560 \uc218 \uc788\ub294 \uc774\ubca4\ud2b8 \uc124\uacc4 \uc5ed\ub7c9\uc774 \uacbd\uc7c1\ub825\uc774 \ub429\ub2c8\ub2e4. \uc774\uc81c SNS \uc774\ubca4\ud2b8\ub97c \ucf58\ud150\uce20\uac00 \uc544\ub2c8\ub77c \ub9e4\ucd9c\uacfc \ub9ac\ub4dc\ub97c \ub9cc\ub4dc\ub294 \uc804\ub7b5 \uc790\uc0b0\uc73c\ub85c \uc124\uacc4\ud574\ubcf4\uc138\uc694.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sendbee.channel.io\/workflows\/677531?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=sangdam&amp;utm_contemts=260225_02\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/s3-resource-sendbee-blog.s3.ap-northeast-2.amazonaws.com\/wp-content\/uploads\/2025\/05\/26023928\/%EB%B0%9C%EC%86%A1-%EB%8C%80%ED%96%89-%EB%8C%80%EB%9F%89-%EB%B0%9C%EC%86%A1-%EB%AC%B8%EC%9D%98%ED%95%98%EA%B8%B0.jpg\" alt=\"\" class=\"wp-image-8134\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSNS \uc774\ubca4\ud2b8 \uacbd\ud488\uae4c\uc9c0 \uc900\ube44 \ud588\ub294\ub370, \ub9e4\ucd9c\uc740 \uc65c \uc548 \uc624\ub97c\uae4c?\u201d 2026\ub144\uc5d0\ub3c4 SNS \uc774\ubca4\ud2b8\ub294 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec \uc804\ub7b5\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc5ec\uc804\ud788 \ub9ce\uc740 \uae30\uc5c5\uc774 \ub313\uae00 \uc218\u00b7\uc88b\uc544\uc694 \uc218 \uac19\uc740 \ucc38\uc5ec \uc9c0\ud45c\uc5d0\ub9cc \uc9d1\uc911\ud569\ub2c8\ub2e4. \ubb38\uc81c\ub294 \uc774 \uc9c0\ud45c\ub4e4\uc774 \uc2e4\uc81c \ub9e4\ucd9c\u00b7\ub9ac\ub4dc \uc804\ud658\uacfc \uc9c1\uacb0\ub418\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 2026\ub144 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0 \ub9de\ucdb0, \ucc38\uc5ec\uc728 \uc911\uc2ec\uc774 \uc544\ub2cc \u2018\uc804\ud658 \uc911\uc2ec SNS \uc774\ubca4\ud2b8 KPI \uc124\uacc4 \ubc29\ubc95\u2019\uc744 \ub2e8\uacc4\ubcc4\ub85c &#8230; <a title=\"2026\ub144 SNS \uc774\ubca4\ud2b8 \uacbd\ud488 KPI \uc124\uacc4 \ubc29\ubc95 : \ucc38\uc5ec\uc728\uc774 \uc544\ub2cc \ub9e4\ucd9c\u00b7\ub9ac\ub4dc \uc804\ud658 \uc911\uc2ec \uc774\ubca4\ud2b8 \uc124\uacc4 \uac00\uc774\ub4dc\" class=\"read-more\" href=\"https:\/\/sendbee.co.kr\/archive\/2026%eb%85%84-sns-%ec%9d%b4%eb%b2%a4%ed%8a%b8-%ea%b2%bd%ed%92%88-kpi-%ec%84%a4%ea%b3%84-%eb%b0%a9%eb%b2%95-%ec%a0%84%ed%99%98-%ec%a4%91%ec%8b%ac%ec%9d%98-%ec%84%a4%ea%b3%84-%eb%b0%a9%eb%b2%95\/\" aria-label=\"2026\ub144 SNS \uc774\ubca4\ud2b8 \uacbd\ud488 KPI \uc124\uacc4 \ubc29\ubc95 : \ucc38\uc5ec\uc728\uc774 \uc544\ub2cc \ub9e4\ucd9c\u00b7\ub9ac\ub4dc \uc804\ud658 \uc911\uc2ec \uc774\ubca4\ud2b8 \uc124\uacc4 \uac00\uc774\ub4dc\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694\">\ub354 \uc77d\uae30<\/a><\/p>\n","protected":false},"author":1,"featured_media":11398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,249],"tags":[594,595],"class_list":["post-11397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post","category-marketer","tag-sns--","tag--kpi-"],"_links":{"self":[{"href":"https:\/\/sendbee.co.kr\/archive\/wp-json\/wp\/v2\/posts\/11397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendbee.co.kr\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendbee.co.kr\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendbee.co.kr\/archive\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sendbee.co.kr\/archive\/wp-json\/wp\/v2\/comments?post=11397"}],"version-history":[{"count":2,"href":"https:\/\/sendbee.co.kr\/archive\/wp-json\/wp\/v2\/posts\/11397\/revisions"}],"predecessor-version":[{"id":11407,"href":"https:\/\/sendbee.co.kr\/archive\/wp-json\/wp\/v2\/posts\/11397\/revisions\/11407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendbee.co.kr\/archive\/wp-json\/wp\/v2\/media\/11398"}],"wp:attachment":[{"href":"https:\/\/sendbee.co.kr\/archive\/wp-json\/wp\/v2\/media?parent=11397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendbee.co.kr\/archive\/wp-json\/wp\/v2\/categories?post=11397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendbee.co.kr\/archive\/wp-json\/wp\/v2\/tags?post=11397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}